Privacy Policy

Last updated: 24/01/2026

London Furniture Makers ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

London Furniture Makers is a bespoke furniture manufacturing and restoration company based in London, UK. We are the data controller for the personal information we collect about you.

2. Information We Collect

We collect the following types of personal information:

• Contact Information: Name, email address, phone number, company name
• Project Information: Details about your furniture requirements, measurements, specifications
• Images: Photos of furniture pieces you upload for quotes or consultations
• Communication Records: Records of our conversations, emails, and WhatsApp messages
• Technical Information: IP address, browser type, device information (collected automatically)

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing Services: To provide quotes, consultations, and furniture services
• Communication: To respond to your enquiries and keep you updated on your projects
• Business Operations: To manage our business, including scheduling and project management
• Legal Compliance: To comply with legal obligations and resolve disputes

4. Legal Basis for Processing

We process your personal data based on:

• Consent: When you agree to be contacted about quotes and services
• Contract Performance: To fulfill our contractual obligations to provide services
• Legitimate Interests: For business operations and improving our services
• Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted partners who assist in delivering our services (e.g., delivery companies)
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

We never share your details for marketing purposes without your explicit consent.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide ongoing services and support
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

Typically, we retain customer information for 7 years after the completion of services, unless you request earlier deletion or we have a legal obligation to retain it longer.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for processing at any time

To exercise any of these rights, please contact us at info@londonfurnituremakers.co.uk.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• Secure data transmission and storage
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

9. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve your browsing experience. We use these for:

• Essential website functionality
• Analyzing website usage and performance
• Remembering your preferences

You can control cookie settings through your browser preferences.

10. International Data Transfers

Your personal data is primarily processed within the UK. If we need to transfer data outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a new "last updated" date.

12. Contact Us and Complaints

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):